2025-09-02 14:46

Each year, The Spirits Business publishes its highly anticipated Brand Champions report, shining a light on the fastest-growing and best-selling spirits brands around the world. The Brand Champions 2025 edition has once again highlighted some surprising category shifts, new market leaders, and inspiring growth stories that every distiller should pay attention to.

For distilleries of all sizes, these rankings are more than numbers—they reveal how consumer preferences are evolving, where premiumisation is gaining traction, and how brands are differentiating themselves with quality, packaging, and brand storytelling. At Bostocap, we believe these insights matter because the right packaging—whether it’s a bottle stopper, screw cap, or capsule—can be just as crucial as the liquid inside when it comes to capturing consumer attention.

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Nemiroff Takes the Crown

This year’s Supreme Brand Champion 2025 is Nemiroff Vodka, marking the first time a vodka brand has taken the top spot. Nemiroff’s rise reflects strong premium positioning, clever sponsorships, and rapid expansion across markets such as the UK, Baltics, and Italy. For distillers, this underscores how vital it is to combine product quality with a compelling market presence—and how packaging plays a central role in signaling premium value.

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Ready-to-Drink (RTD) Growth Surges

The RTD category continued its explosive growth, led by -196 from Suntory, which sold over 30 million cases. Close behind, High Noon posted double-digit growth, while Surfside, a Philadelphia-based newcomer, surged more than 270%, showing that innovation in format and flavor can rapidly capture consumer loyalty.

RTDs are proof that consumers love convenience paired with authenticity. Distillers venturing into RTDs need packaging solutions that balance shelf impact, protection, and cost-efficiency—areas where high-quality closures and capsules can elevate both practicality and perception.

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Lessons for Distillers in 2025

The Brand Champions 2025 rankings reaffirm several important trends:

• Premiumisation is key: Consumers are willing to pay more for spirits that look and feel premium. Elegant capsules, custom screw caps, and branded bottle stoppers send that message instantly.

• Innovation wins: From flavored RTDs to modern twists on traditional categories, new ideas backed by distinctive packaging help brands stand out.

• Global appeal matters: Brands like Nemiroff and -196 prove that cross-market consistency, supported by recognisable packaging, is critical for international growth.

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How Bostocap Supports Distillers

At Bostocap, we partner with distilleries worldwide to deliver packaging solutions that keep pace with evolving market trends. Whether you’re producing vodka, whisky, rum, liqueurs, or RTDs, our range of bottle stoppers, capsules, screw caps, ROPP's and all kinds of premium closures ensures your spirits don’t just taste exceptional—they look exceptional too.

As the Brand Champions 2025 report shows, success in today’s competitive spirits market comes from marrying product excellence with standout presentation. Let us help your brand rise to the top with packaging designed to protect your liquid, express your identity, and win consumer loyalty.

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Looking for premium bottle stoppers, capsules, ROPP or screw caps, GPI's, giftboxes,... for your next spirits release?

Contact Bostocap today and let’s craft packaging that champions your brand.